The Pillars of Digital Marketing

Over the past 15 years, we’ve done a LOT of online marketing. 

In that time, a few things have worked well, and a heck of a lot haven’t. 

Our focus is to apply these learnings to your business. your brand, online.

See how website development, search engine optimization, and social media marketing – the 3 critical components of your online presence – work together to drive traffic, customer engagement, and most importantly, revenue.

Website Development

Even if you do not offer products or services directly online, your website still plays a critical role not only to potential customers, but to search engines as well. This is true whether you have a service business or a physical retail business and a “brick and mortar” presence in a community.

Search engines are increasingly using more of the search results page to curate answers or ‘snippets’ of information directly on the page. Much of a search engine’s understanding about a particular business and brand come directly from their website. So even if the website is not the destination, it may be the source.

And if you DO offer products or services online, well, we have much to discuss.

Website Development

Even if you do not offer products or services directly online, your website still plays a critical role not only to potential customers, but to search engines as well. This is true whether you have a service business or a physical retail business and a “brick and mortar” presence in a community.

Search engines are increasingly using more of the search results page to curate answers or ‘snippets’ of information directly on the page. Much of a search engine’s understanding about a particular business and brand come directly from their website. So even if the website is not the destination, it may be the source.

And if you DO offer products or services online, well, we have much to discuss.

Search Engine Optimization

As website owners, we have two jobs if we want our brand to appear at the top of search results:

1. Create the best content on the web for the topics that align with our business;

2. Make our content as easy as possible for search engines to find and understand.

3. Increase visibility around that content so that it gets linked to, shared, talked bout, and reviewed.

Web development, SEO, and social media all work together to make this happen.

Beyond the website, we are also optimizing for content search engines may decide to display about your products, services, or brand. So it’s critical to think about your visibility in search results holistically, not just about getting traffic to your website.

Social Media Marketing

Social media accounts for a staggering amount of time online:

  • 2.79 billion active social media users in the world.
  • Social ad spend expected to overtake newspaper spend by 2019.
  • 4 out of every 10 mobile user uses Facebook messenger.
  • Instagram has 700 million monthly active users.
  • Twitter has 328 million monthly active users.
  • LinkedIn has 112.5 million monthly active users.
  • 28% of adult internet users use Instagram, where 85 million photos and videos are shared daily.
  • 35% of those age 65 and older use social media

How visible is your business where potential customers spend most of their digital time?

Social Media Marketing

Social media accounts for a staggering amount of time online:

  • 2.79 billion active social media users in the world.
  • Social ad spend expected to overtake newspaper spend by 2019.
  • 4 out of every 10 mobile user uses Facebook messenger.
  • Instagram has 700 million monthly active users.
  • Twitter has 328 million monthly active users.
  • LinkedIn has 112.5 million monthly active users.
  • 28% of adult internet users use Instagram, where 85 million photos and videos are shared daily.
  • 35% of those age 65 and older use social media

How visible is your business where potential customers spend most of their digital time?

OUR PROCESS

Define/Research
Outline/Brief
Design/Layout
Implement

Let’s Work Together

Each brand is unique, so each of our projects is as well. The best way to explore the possibilities is to begin a dialogue. We look forward to speaking with you.

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